Later Social Media Management Platform

Later stands out as a powerful platform in the creator economy, helping brands and creators to harness influencer marketing, manage social media effectively, and drive measurable results. Businesses use it to connect with authentic creators, schedule content at optimal times, and analyse performance beyond surface-level metrics. Trusted by legendary brands, Later combines AI-driven strategies with real data to create campaigns that resonate and deliver tangible ROI.

What is Later?

Later is a comprehensive social media management and influencer marketing platform designed to empower UK businesses, SMBs, and individual creators. It provides tools for planning, scheduling, and tracking content across major platforms, whilst offering advanced influencer discovery and campaign management. By leveraging exclusive data on creators, commerce, and cultural trends, Later helps users build strategies that align with audience preferences and business goals.

At its core, Later addresses the complexities of modern digital marketing, where engagement rates and sales conversions are paramount. The platform’s AI capabilities, known as Later Edge, transform vast signals into personalised recommendations, ensuring campaigns are not just creative but also effective. From startups looking to grow their online presence to enterprises managing large-scale partnerships, Later scales to meet diverse needs whilst maintaining ease of use.

Founded with a focus on the evolving creator economy, Later has become indispensable for those seeking to monetise social interactions. It goes beyond basic posting by integrating social listening to monitor brand mentions and sentiment, allowing businesses to respond proactively to trends and feedback.

Key Features

• AI Influencer Strategy Builder: Analyses billions of data points for custom creator matches and performance forecasts
• Social Media Scheduler: Auto-publishes content with best time to post badges for maximum reach
• Social Listening Dashboard: Tracks keywords, sentiment scores, and trends like #backpack or brand mentions
• Campaign Analytics: Measures earned media value, engagement rates, and ROI with real insights
• Curated Creator Network: Access to high-impact influencers proven to drive sales and downloads
• Link in Bio Tools: Custom pages to direct traffic and track conversions from social profiles
• Full-Service Campaign Management: Handles strategy, execution, and optimisation for hands-off results
• Mavely Monetisation: Enables creators to earn commissions when audiences shop featured products

Benefits for Businesses

Businesses adopting Later experience significant advantages in campaign efficiency and ROI optimisation. For instance, users report 136% higher return on ad spend than industry averages, translating to £11.80 per dollar invested versus £5.00. This is achieved through precise targeting of creators who align with brand personas, reducing wasted efforts on mismatched partnerships.

Moreover, Later’s 7.5x higher engagement rates (7.5% versus 1% industry standard) foster deeper audience connections, leading to lifts in brand favourability by up to 40 points and purchase intent by 15 points. Marketing teams save time on manual monitoring, as AI learns from each campaign to refine future strategies automatically. Overall, the platform helps organisations prove marketing value with metrics like 97% lower cost per engagement (£0.03 versus £1.03), making it a smart investment for sustainable growth.

In a competitive digital landscape, Later empowers UK brands to move beyond guesswork, using data-backed decisions to enhance visibility and sales. Companies like Reebok have leveraged it to secure influencers that perfectly fit target consumers, resulting in campaigns that exceed expectations.

Use Cases and Applications

Later shines in various scenarios, particularly for enterprise influencer campaigns. A fashion brand might use it to identify TikTok creators with high engagement in travel gear, launching a series of sponsored posts that generate $1.2 million in earned media value across just five influencers. The platform’s social listening ensures content resonates, tracking positive sentiment scores like 0.88 for suitcase promotions.

For SMBs and creators, Later simplifies content planning. A small beauty business could schedule Instagram reels with auto-publish at 4 AM optimal slots, using best time to post insights to boost morning interactions. Influencers benefit from Mavely integration, earning commissions on audience purchases without complex setups, turning passion projects into revenue streams.

In broader applications, non-profits or e-commerce stores apply Later for event promotions or product launches. By monitoring brand mentions (e.g., 378 upward-trending mentions), teams adjust strategies in real time, amplifying reach and impact. These use cases demonstrate Later’s versatility in driving authentic engagement across industries like retail, fitness, and entertainment.

Integration & Ecosystem

Later fits seamlessly into existing business workflows through robust integrations with key platforms. It connects directly to social media APIs for Instagram, TikTok, Twitter, and LinkedIn, enabling one-click publishing and unified analytics. E-commerce users link it to Shopify or WooCommerce to attribute sales from influencer links, providing end-to-end tracking of campaign performance.

For advanced users, Zapier and native APIs allow custom automations, such as syncing social data with CRM systems like HubSpot or email tools like Mailchimp. This ecosystem ensures Later enhances rather than disrupts operations, helping marketing teams centralise efforts and gain holistic insights into customer journeys.

Pricing and Plans

Later’s pricing structure is flexible, starting with a 14-day free trial to explore features without commitment. Basic plans from around £15 per month suit solo creators or small teams, offering core scheduling and basic analytics. Mid-tier options from £40 per month include advanced social listening and team collaboration, ideal for growing SMBs.

Premium plans from £80 per month unlock unlimited campaigns and AI forecasting, whilst enterprise solutions are tailored with full-service support and custom integrations, often billed annually for up to 20% savings. This tiered approach ensures businesses pay for what they need, with scalability as they expand influencer efforts.

Exclusive Savings on Later

UK businesses looking to maximise value on Later subscriptions can explore exclusive perks and discounts through PerkLedger. Our platform aggregates verified deals from marketing tools providers, helping companies reduce software costs by up to 30%. Additionally, PerkLedger’s Discovery Rewards programme allows members to earn cashback on eligible purchases, turning routine investments into meaningful savings opportunities. Access these benefits through our website, browser extension, or mobile app to stay updated on the latest Later offers.

Getting Started with Later

Beginning with Later is straightforward, starting with the free trial signup via their website. Users can quickly set up profiles by connecting social accounts and exploring the intuitive dashboard for scheduling first posts. For influencer campaigns, booking a strategy session provides expert guidance on using Later Edge AI to build initial plans.

Implementation involves defining goals, such as boosting engagement rates or tracking ROI, then selecting creators from the curated network. Teams should integrate key tools early to monitor metrics seamlessly. With ongoing support resources, businesses can optimise within weeks, realising benefits like higher conversions and streamlined workflows. Regular reviews of analytics dashboards ensure continuous improvement, making Later a long-term asset for digital success.

To deepen adoption, consider training sessions for marketing staff on features like social listening, which can uncover hidden opportunities in audience conversations. As campaigns evolve, Later’s learning AI adapts, compounding results over time. This phased approach minimises disruption whilst maximising business value.

Ultimately, Later transforms how organisations engage with the creator economy, offering tools that blend creativity with data intelligence. By focusing on measurable outcomes, it helps UK companies stay ahead in competitive markets, fostering growth through innovative social strategies.