Brand24 AI Social Listening Platform

Brand24 stands out as a leading AI social listening tool that empowers businesses to stay attuned to their online presence. By monitoring mentions across a vast array of digital channels, it provides actionable insights that drive better marketing decisions and brand management. UK organisations, from startups to enterprises, rely on Brand24 to navigate the complexities of social media and beyond, ensuring they never miss a conversation that matters.

What is Brand24?

Brand24 is an innovative platform designed to collect and analyse online mentions of brands, products, or individuals in real time. It gathers data from social media platforms, news sites, blogs, videos, forums, podcasts, reviews, and more, offering a holistic view of public perception. This tool uses advanced AI algorithms to process vast amounts of unstructured data, turning it into meaningful insights that inform strategy.

At its core, Brand24 helps businesses understand how they are perceived online by tracking keyword-based mentions and providing sentiment analysis. Whether it’s positive buzz from a successful campaign or negative feedback requiring swift action, the platform ensures users are always informed. Founded with a focus on simplicity and power, Brand24 has become indispensable for marketing professionals seeking to optimise their digital footprint without overwhelming complexity.

The tool’s methodology involves continuous scanning of the web, collecting relevant data whilst respecting privacy standards. Businesses appreciate its ability to filter noise through required and excluded keywords, focusing only on pertinent information. This targeted approach saves time and resources, allowing teams to concentrate on high-impact activities like reputation management and trend spotting.

Key Features

• Real-time monitoring: Tracks mentions instantly across diverse online sources for proactive responses
• Sentiment analysis: Uses AI to categorise feedback as positive, negative, or neutral with high accuracy
• Influencer Score: Evaluates influencers based on reach, engagement, and relevance to identify collaboration opportunities
• ESMR metric: Calculates Earned Social Media Reach to quantify the value of organic exposure
• Custom alerts: Notifies users via email or integrations when specific keywords trigger mentions
• PDF reports: Generates detailed summaries including metrics, trends, and visual charts for easy sharing
• Keyword customisation: Allows inclusion of required terms or exclusion of irrelevant ones for precise tracking
• Data collection transparency: Gathers public mentions ethically from approved sources without invasive tracking

Benefits for Businesses

Businesses adopting Brand24 experience significant improvements in brand awareness and customer engagement. By providing instant access to insights, the tool enables teams to address issues before they escalate, potentially saving costs on crisis management. For instance, marketing departments can measure campaign effectiveness through quantifiable metrics like mention volume and sentiment shifts, leading to more ROI-focused strategies.

Another key benefit is the platform’s role in competitive intelligence. Companies can monitor rivals’ mentions alongside their own, uncovering market gaps and opportunities. This data-driven approach not only enhances decision-making but also fosters a culture of agility, where insights directly influence product development and customer service enhancements. Overall, Brand24 contributes to long-term growth by strengthening online reputation and building trust with audiences.

From a financial perspective, the tool’s efficiency reduces the need for manual monitoring, which can be time-intensive and error-prone. Organisations report up to 50% time savings on social listening tasks, allowing staff to focus on creative and strategic work. This scalability makes it suitable for growing businesses aiming to maintain a competitive edge in digital spaces.

Use Cases and Applications

In the marketing sector, Brand24 shines by helping teams track campaign performance in real time. For example, a UK-based e-commerce brand launching a new product can set up keyword alerts for related terms, analysing sentiment to adjust messaging on the fly. This immediate feedback loop ensures campaigns resonate with target audiences, boosting conversion rates and customer satisfaction.

Public relations professionals use the tool for reputation management, monitoring news and social chatter to mitigate risks. During a product recall, PR teams might employ ESMR calculations to assess the spread of information and coordinate responses effectively. Similarly, in customer service, support teams identify dissatisfied users from forum mentions, reaching out proactively to resolve issues and turn negatives into positives.

For market research, businesses apply Brand24 to gauge trends and consumer preferences across podcasts and reviews. A tech firm analysing competitor launches could uncover user pain points through sentiment data, informing their innovation roadmap. These applications demonstrate the tool’s versatility, supporting diverse functions from sales forecasting to influencer partnerships across industries like retail, finance, and hospitality.

Integration & Ecosystem

Brand24 integrates effortlessly into existing business workflows, enhancing its utility without disrupting operations. Connections with popular CRMs like HubSpot allow seamless transfer of mention data for lead nurturing, whilst communication tools such as Slack deliver alerts directly to team channels. This ecosystem approach ensures social insights are actionable within familiar environments.

Through Zapier support, users can automate tasks like exporting reports to Google Sheets or triggering emails based on sentiment thresholds. For larger organisations, API access enables custom builds, integrating Brand24 data into proprietary dashboards. This flexibility means businesses can tailor the tool to their specific needs, amplifying its impact on overall digital strategy.

Pricing and Plans

Brand24 offers flexible pricing to accommodate various business sizes, starting with a free trial that provides full feature access for evaluation. Entry-level plans typically begin from £49 per month, suitable for small teams monitoring basic keywords with limited mention volumes. As needs grow, mid-tier options around £99 monthly unlock advanced analytics and higher limits, ideal for active marketing operations.

Top plans, from £199 per month, cater to enterprises with unlimited monitoring and custom support. Annual billing often yields discounts, making long-term commitments more economical. Custom enterprise pricing includes tailored features like dedicated servers for high-volume data, ensuring scalability without performance dips. This structure allows businesses to start small and scale as their digital presence expands.

Exclusive Savings on Brand24

UK businesses looking to maximise value on Brand24 subscriptions can explore exclusive perks and discounts through PerkLedger. Our platform aggregates verified deals from social listening providers, helping companies reduce software costs by up to 20%. Additionally, PerkLedger’s Discovery Rewards programme allows members to earn cashback on eligible purchases, turning routine software investments into tangible savings opportunities. Access these benefits through our website, browser extension, or mobile app to stay updated on the latest Brand24 offers.

Getting Started with Brand24

Implementing Brand24 begins with signing up for the free trial, where users can quickly set up projects by inputting keywords and selecting monitoring sources. The intuitive dashboard guides newcomers through initial configurations, such as defining required keywords to focus scans or excluded terms to filter irrelevancies. Within minutes, mentions start populating, allowing immediate exploration of insights.

For optimal results, teams should integrate the tool with existing systems early, testing alerts and reports to align with workflows. Brand24’s knowledge base offers tutorials on features like Influencer Score and ESMR, helping users leverage full potential. As adoption grows, regular reviews of analytics ensure ongoing alignment with business goals, fostering a data-informed culture that drives continuous improvement.

Beyond setup, success with Brand24 involves consistent monitoring and team training to interpret metrics effectively. Businesses often assign dedicated roles for review, ensuring insights translate into actions like content adjustments or outreach. With its user-friendly design, even non-technical users can contribute, democratising access to valuable social data and enhancing collaborative efforts across departments.