ANNA

ANNA revolutionises financial management for UK businesses by combining a smart bank account with automated accounting and tax services. This all-in-one platform handles everything from expense logging to HMRC submissions, freeing entrepreneurs from tedious admin tasks. Ideal for sole traders, startups, and limited companies, ANNA acts as a reliable partner in optimising cash flow and ensuring compliance.

What is ANNA?

ANNA is a next-generation business account designed specifically for the UK market, integrating banking, invoicing, bookkeeping, and tax automation into one seamless platform. It connects users’ existing bank accounts to provide a unified view of finances, automatically categorising transactions and matching receipts for effortless expense management. With over 100,000 business owners trusting ANNA, it stands out for its user-friendly approach that eliminates the need for separate accounting software.

Launched to support growing businesses, ANNA goes beyond traditional banking by embedding an accountant in your pocket. Features like smart pots allow users to allocate funds for specific purposes, such as taxes or savings, while the +Taxes add-on handles VAT registration, payroll calculations, and deadline reminders. This comprehensive toolset ensures businesses remain compliant with HMRC requirements without expert intervention, making it particularly valuable for time-strapped founders.

The platform’s evolution reflects feedback from UK entrepreneurs, incorporating tools for international payments and employee expense cards. Whether depositing cash at over 28,000 locations or setting up bulk payments, ANNA streamlines daily operations. Its focus on automation means businesses can scale without proportional increases in administrative burden, positioning ANNA as a cornerstone for financial health.

Key Features

• Automated Bookkeeping: Tracks income and expenses on cash or accrual basis, with auto-categorisation for accuracy.
• Tax Calculation and Filing: Prepares and submits VAT returns, Corporation Tax, and PAYE directly to HMRC.
• Invoicing and Payments: Creates quotes in seconds, sends invoices with chasing reminders, and accepts payments via unique links or QR codes.
• Expense Management: Matches receipts to transactions via photo, email, or upload, storing them for easy search and export.
• Smart Pots and Cards: Organises money into pots linked to taxes, with debit/virtual cards offering up to 40% cashback on 150+ services.
• International Capabilities: Provides dedicated IBAN for global payments and currency conversion from 0.5% fees.
• +Taxes Add-On: Includes bespoke tax calendars, payroll processing, and confirmation statements for full compliance.
• Bulk Operations: Supports Direct Debits, standing orders, and cash deposits at numerous UK locations.

Benefits for Businesses

Businesses adopting ANNA experience significant time savings and cost reductions by automating routine financial tasks that traditionally consume hours weekly. For instance, the platform’s automatic tax handling minimises errors that could lead to penalties, while cashback rewards on everyday purchases directly boost the bottom line. UK companies report faster payments through efficient invoicing, improving cash flow and enabling reinvestment in growth areas.

Beyond compliance, ANNA enhances financial visibility with real-time insights into spending and pots, helping owners make informed decisions. The inclusion of employee cards and international features supports team expansion without added complexity. Overall, the ROI is evident in reduced reliance on external accountants, potentially saving thousands annually for small operations whilst scaling effortlessly for larger ones.

This tool’s emphasis on user-centric design ensures even non-finance experts can navigate it intuitively, fostering a sense of control over business finances. By integrating everyday banking with advanced accounting, ANNA transforms potential headaches into streamlined processes, allowing entrepreneurs to prioritise innovation and customer service.

Use Cases and Applications

For sole traders in creative industries like freelancing or consulting, ANNA simplifies invoicing clients and tracking project expenses, ensuring timely tax filings without overwhelming paperwork. A graphic designer, for example, can photograph receipts on the go, have them auto-matched, and generate payment links for international gigs, all while earning cashback on design software subscriptions.

Startups in tech or e-commerce leverage ANNA for managing team expenses and payroll, with smart pots earmarking funds for R&D or marketing. Consider a new online retailer using the platform to handle bulk supplier payments and VAT returns, avoiding cash flow dips during seasonal peaks. The +Taxes feature provides reminders for deadlines, preventing costly oversights during rapid growth phases.

Limited companies benefit from ANNA’s compliance tools for Corporation Tax and confirmation statements, ideal for scenarios like hiring co-directors with shared expense cards. In service-based firms, automatic chasing of invoices accelerates receivables, whilst international payment options support expansion into EU markets. These applications demonstrate ANNA’s versatility across sectors, from retail to professional services, always emphasising efficiency and accuracy.

Integration & Ecosystem

ANNA fits into broader business ecosystems by linking with existing bank accounts and payment systems, creating a central hub for financial data. This connectivity allows for seamless data flow, such as exporting reports to other tools for deeper analysis, enhancing overall workflow efficiency. For UK businesses, the platform’s HMRC-specific integrations ensure compliance without manual data entry.

Whilst not boasting thousands of third-party apps, ANNA’s focus on core financial integrations—like card processors and receipt scanners—means it complements rather than competes with specialised software. Custom export options and API access enable tailored setups, making it a flexible addition to any entrepreneurial toolkit. This ecosystem approach helps businesses maintain a cohesive financial strategy without silos.

Pricing and Plans

ANNA’s pricing model is designed for flexibility, starting with a free Pay As You Go plan that charges only for used services, perfect for testing or low-activity periods. As needs grow, the Business plan from £10-20 per month unlocks unlimited transactions and advanced invoicing, whilst the Big Business plan from £30+ per month adds premium features like enhanced payroll and international support.

Add-ons such as +Taxes are available across plans, with costs scaling based on business size and transaction volume. Businesses appreciate the no-fee clause for inactive months and potential discounts for annual commitments, keeping expenses aligned with usage. This structure supports startups transitioning to established firms without abrupt cost jumps, ensuring value at every stage.

Exclusive Savings on ANNA

UK businesses looking to maximise value on ANNA subscriptions can explore exclusive perks and discounts through PerkLedger. Our platform aggregates verified deals from finance providers, helping companies reduce software costs by up to 20%. Additionally, PerkLedger’s Discovery Rewards programme allows members to earn cashback on eligible purchases, turning routine business account investments into tangible savings opportunities. Access these benefits through our website, browser extension, or mobile app to stay updated on the latest ANNA offers and similar tools.

Getting Started with ANNA

Opening an ANNA account is straightforward, typically completed online in minutes with basic business verification for UK eligibility. Users then connect bank accounts and customise pots, enabling immediate expense tracking and invoicing. The platform’s intuitive dashboard guides setup, with tutorials covering tax configurations to ensure quick onboarding without technical hurdles.

For optimal use, businesses should upload historical receipts early to build accurate records, then explore the +Taxes add-on if needed. Regular reviews of smart pots and cashback opportunities maintain financial health, whilst the 24/7 support team assists with any queries. Within weeks, users often see streamlined operations, proving ANNA’s ease for long-term adoption.

In summary, ANNA empowers UK businesses with a robust, automated financial solution that scales with ambition. By handling the complexities of taxes and cash management, it allows owners to thrive amid competitive landscapes. Whether for daily transactions or annual filings, ANNA delivers reliability and innovation in equal measure.